Hatching
the most personalised
design

of the year

Hatching
the most personalised
design

of the year
Bien-Fondé
What we create.
Project type
  • Campaign and digital activation
Sectors
  • Services
Skills
  • Art Direction
  • Copywriting
  • Identité

The brief
For the New Year, Bien-Fondé wishes all its contacts the best through a greeting card in the form of a creative collaboration that is then extended into real life.
The challenge
How do you create a personalised experience that leaves a lasting impression?
Our answer

  1. 01. Create an immersive and customised greetings card
  2. 02. Enrich it by sending original and authentic gifts
01.

A creative experience
with finesse

In a few questions, the agency invites visitors to imagine online a floral composition that reflects their communication desires for 2022. At the end of the experience, a beautiful bouquet appears on the screen, with each type of flower evoking one of the visitor's wishes, which he or she can share with his or her network.
02.

A concept
that comes to life

To thank our customers and to continue to bring beautiful ideas to life together in 2022, we sent them a personalised plant. The label includes the values corresponding to their choice of plants at the time of their digital journey. Pillars that set the course for the new year.
Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

FOLLOW THE NEWS

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