the most personalised

of the year

the most personalised

of the year
What we create.
Project type
  • Campaign and digital activation
  • Services
  • Art Direction
  • Copywriting
  • Identité

The brief
For the New Year, Bien-Fondé wishes all its contacts the best through a greeting card in the form of a creative collaboration that is then extended into real life.
The challenge
How do you create a personalised experience that leaves a lasting impression?
Our answer

  1. 01. Create an immersive and customised greetings card
  2. 02. Enrich it by sending original and authentic gifts

A creative experience
with finesse

In a few questions, the agency invites visitors to imagine online a floral composition that reflects their communication desires for 2022. At the end of the experience, a beautiful bouquet appears on the screen, with each type of flower evoking one of the visitor's wishes, which he or she can share with his or her network.

A concept
that comes to life

To thank our customers and to continue to bring beautiful ideas to life together in 2022, we sent them a personalised plant. The label includes the values corresponding to their choice of plants at the time of their digital journey. Pillars that set the course for the new year.

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us


Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.