Dior by Starck :
an unprecedented event

Dior by Starck :
an unprecedented event
What we create.
Project type
  • Interactive installation
  • Mobile App
  • Luxury
  • Art
  • UX Design
  • WordPress development
  • HTML integration
  • CSS Design Awards Site of the Day
  • FWA Site of the Day

The briefing

For the past three years, Christian Dior has participated in the Salone Del Mobile in Milan. This year, Dior is collaborating for the first time with Philippe Starck, inviting him to reinterpret the Médaillon chair. A symbol of the Louis XVI style, dear to Christian Dior.

In this context, Dior called on the agency to produce the online part of this exhibition.

The mission

How to offer an event that is both logistically and experientially impeccable?

Our answer

  1. 01. A reservation module offered to visitors to prepare their visit
  2. 02. An exclusive mini-site to take home
  • 30k website visitors in 12 days
  • 2m28s average time per visit
  • 15k places booked with the website

100% digital invitation

A few weeks before the event, a pre-booking module is open to Internet users to reserve a place to attend the exhibition.
Dior by Starck booking website

A reminder system has also been developed for the occasion, a real memo for the user and a guarantee that the available slots will be filled for the organizer.


Extend the physical experience online

Once scanned at the entrance of the exhibition, the invitation triggers the automatic sending of an SMS containing exclusive content on the exhibition, Starck or the scenography.
Dior by Starck exhibition photo
Dior by Starck exhibition photo

Taking the form of a playful interface, the mini-site presents the Chair from all angles, bringing a magical touch to the experience.

Visitors leave the exhibition with enriched and exclusive content.

Our expertise

We have received the international FWA (Favorite Website Awards) and CSS Design Awards.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.


Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.