Dior by Starck :
an unprecedented event collaboration

Dior by Starck :
an unprecedented event collaboration
Dior
What we create.
Project type
  • User experience
  • Interactive installation
Sectors
  • Luxury
  • Art
Skills
  • UX Design
  • WordPress development
  • HTML integration

The briefing

For the past three years, Christian Dior has participated in the Salone Del Mobile in Milan. This year, Dior is collaborating for the first time with Philippe Starck, inviting him to reinterpret the Médaillon chair. A symbol of the Louis XVI style, dear to Christian Dior.

In this context, Dior called on the agency to produce the online part of this exhibition.

The mission

How to offer an event that is both logistically and experientially impeccable?

Our answer

  1. 01. A reservation module offered to visitors to prepare their visit
  2. 02. An exclusive mini-site to take home
  • 30k website visitors in 12 days
  • 2m28s average time per visit
  • 15k places booked with the website
01

A
100% digital invitation

A few weeks before the event, a pre-booking module is open to Internet users to reserve a place to attend the exhibition.
Dior by Starck booking website

A reminder system has also been developed for the occasion, a real memo for the user and a guarantee that the available slots will be filled for the organizer.


02

Extend the physical experience online

Once scanned at the entrance of the exhibition, the invitation triggers the automatic sending of an SMS containing exclusive content on the exhibition, Starck or the scenography.
Dior by Starck exhibition photo
Dior by Starck exhibition photo

Taking the form of a playful interface, the mini-site presents the Chair from all angles, bringing a magical touch to the experience.

Visitors leave the exhibition with enriched and exclusive content.

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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