Reflecting the
artisanal character
of a player
in motion

Reflecting the
artisanal character
of a player
in motion

What we create.
Project type
  • Identity & Branding
  • Brand Content
  • Website
  • Art
  • UX Design
  • Art Direction
  • WordPress development

The brief

Norea, a responsible and committed player in the creation of spaces, wanted a new brand identity in line with its values: altruism and audacity. To support them in this process, Bien-Fondé created a visual identity and redesigned their website to give meaning to their mission.

The challenge

How do you build an artistic universe that enhances Norea’s commitment to craftsmanship?

Our answer:

  1. 01. An artistic universe inspired by the codes of craftsmanship
  2. 02. A website guided by movement and materials

An artistic universe inspired
by the codes of craftsmanship

The logotype was designed around a combination of three symbols: an assembly of geometric shapes, the letter N and the notion of a virtuous circle. This composition is accompanied by a greased and rounded typography to give personality and robustness to the Norea identity.

The color palette is rich and singular, representing the plurality of skills. In reference to craftsmanship, a textured grain and visual work on the representation of hands have been integrated, emphasizing touch, the company’s true expertise.

The team designs a vibrant, moving universe, playing with shapes and structures. This notion of interweaving reflects Norea’s core business: building spaces and architecture.


A website guided by movement and material

Geometric shapes are designed to be the common thread running through the Norea site. They accompany the user throughout navigation, bringing movement to the content.

Animations are created to accentuate this vibrant, lively identity. Colorful structures come to life and move through space, representing the company’s dynamic, artisanal expertise.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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