the performance
and innovation
of the payroll leader

the performance
and innovation
of the payroll leader

What we create.
Project type
  • Identity & Branding
  • Website
  • Brand Content
  • Services
  • Technology
  • Strategic planning
  • Copywriting
  • UX Design
  • Art Direction
  • Motion design
  • WordPress development

The brief

Since 2013, Silae has been designing solutions to simplify payroll and HR management. Today, the company wants to revolutionize the market by becoming the reference software editor. To fulfill its mission, Silae has set an ambitious goal: to reach 12 million pay slips generated/month within 5 years.

The challenge

How to reflect the innovative and human character of a company in the framework of a development strategy?

Our answer

  1. 01. Memorable branding to differentiate the company
  2. 02. A new website for better conversion
  3. 03. Marketing materials to enhance the offer


This launch illustrates and highlights all the qualities that you have deployed at our side: listening, creativity, patience, rigor and always in a good mood and with a smile. You were able to put words to our values, review our charter, and channel our multiple comings and goings and our ever-changing offers.

Our general manager was amazed by the home and its moving video. Our partners find the motion designs short and clear and the navigation very fluid and allowing them to find information quickly.
Cécile MANA, VP Partners Marketing at Silae

Memorable branding to differentiate yourself

In order to better position Silae on its market, we conducted a series of interviews with the members of the comex and the management teams with the aim of co-constructing a brand platform. The drafting of this reference support explicitly translates the personality of the company through its missions, values and ambitions.

To give life to this personality, we also imagined a strong universe and a memorable identity, by creating tailor-made graphic assets.




To reflect the social and innovative nature of Silae, we redesigned the charter, creating embodied visuals and designing geometric shapes and illustrations for a more dynamic look.


A new website to better convert

We developed a fluid and modern interface to clearly present Silae's different offers. Thus, our effort was focused on creating specific paths to maximize the possibilities of converting visitors into customers.

Moreover, in order to offer a greater autonomy to Silae, we have designed the pages by thinking in independent modules.





With this modular system, Silae can create landing pages on the fly and manage its marketing campaigns more easily.


Marketing materials to enhance the offer

Following the creation of a new graphic charter, we developed specific communication tools for Silae. Corporate brochures, videos demonstrating the tool or even videos presenting the offer, we delivered a complete content pack so that Silae has all the keys in hand to reach its acquisition objective and thus conquer the market.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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