Optimizing the digital performance of an international consulting firm

Optimizing the digital performance of an international consulting firm
Kepler Consulting
What we create.
Project type
  • Identity & Branding
  • Website
  • Services
  • UX Design
  • Art Direction
  • HTML integration
  • WordPress development
  • Adapted to SEO & RGPD regulations

The briefing
Kepler Consulting is a consulting firm specializing in optimizing operational performance. Evolving in a strong competitive world, the firm wishes to modernize its digital footprint by acquiring a new identity and a new showcase site in order to appeal to future clients and employees.

The mission
How to convince as quickly as possible that Kepler Consulting is THE right company for your project or career ?

Our solutions

  1. 01. A geometrical iconography to reflect a solid forthright brand.
  2. 02. An architecture of content designed in order to generate leads.
  3. 03. Un specific treatment to applications’s space.


One month after launch, Kepler Consulting’s Website generated 7 leads (6 on the US market and 1 on the french market) and also 1850 sessions, it’s average 74 visits per day: making a efficience tool. 1 year later, the site confirms its pivotal position in the Firm’s Marketing strategy:

* Organic growth in turnover of KEPLER (consulting firm) 2020-2021: +38%
* Direct Marketing ROI: Budget vs. New Business Generated: 185% (€1 for €1.85)
* SQL lead generation 2020-2021: +320%
* Web traffic growth: +32%

  • 3 min average connecting time
  • 1 SEO preserved on 150 identified expressions
  • 1 interconnection with Plezi CRM
The agency listens to our expectations and is capable of meeting a high level of requirements, accompanying us on digital with strength, conviction, ultra-clean execution and a rare artistic sense. "Enlightened and attentive", the promise rings true after a few years and it is an excellent reason, in my opinion, to recommend Bien Fondé.
Adrien Dubuisson, Marketing Lead - Kepler Consulting Group

A geometrical iconography
to reflect a forthright brand

Idea 1

Starting from the logo, which uses geometric shapes, and as an extension of this idea, we built the site about square shapes, which can take the form of a square brackets as iconographic elements.

Menu sur site web Kepler Consulting
Design verbatim Kepler site web
Design de la page accueil Kepler Consulting
Design de la page inovation Kepler Consulting
Idea 2

Unique pictograms, they are made of a line geometric style

They represent the different areas of expertise that Kepler Consulting offers to its clients.

Icons Kepler

An architecture of content designed in order to generate leads

In detail

A certain amount of content is found transversally on the site, such as customer cases (adapted to the sector) or the professions offered by the firm. All this with a view to conversion and making contact.


Un specific treatment to applications's space

The future employee seeks to know quickly if Kepler Consulting corresponds to his expectations and to his professional development. For that, he wants to have a realistic overview on life in the company.

Inspired by codes os social networks, we have created a lively and immersive grid to project candidates at Kepler Consulting through testimonials, quotes, events and even job teasers.

Design page vie chez Kepler
Design de la page recrutement Kepler Consulting

The site is perfectly adapted to mobile version

Page Blog Mobile Kepler
Page equipe KEPLER
Page Contact Mobile Kepler


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.