To build up
connections
with teachers
- Website
- Education
- Retail
- UX Design
- Art Direction
- HTML integration
- WordPress development
- Salesforce interface
- Adapted to SEO & RGPD regulations
The briefing
Dedicated to secondary and higher education, Casio Education offers a large range of calculators. They’re the leaders in France and in Belgium, with more than 80% of market shares. Now the company has to adapt to new school programs and familiarize their clients with algorithmics and programming in Python language. Prescription through teachers is a major issue in this new context.
The mission
How to attract teachers and build up connections with this strategic target over time?
Our solutions
- 01. A graphic identity reminiscent of the mathematics universe.
- 02. A concept that sports tailored content for teachers.
- 03. Particular attention paid to the product pages.
- 04. Advanced technical management of teacher-related data.
Results
Two sites in one, released within 5 months. We have imagined a common structure for the French and Belgian markets, even though they have different product catalogs and contents.
- + 86% more visits to the site
- 13,4K contact requests since its launch
- + 17% search terms won
Suggesting
the universe of
mathematics
Casio blue makes a comeback and a statement through dense flat planes, which gives a “blueprint” feel and visually refers to technical drawings.
Promote
content made
of teachers
A dedicated section in the main navigation bar
Over 60 educational resources have been put together to help teachers prepare for their lessons. A special La Tex font has been embedded to be able to publish mathematical formulas.
Beautify
the product
pages
Immersive video loops to showcase the main features of each product
Cues taken from e-commerce websites to magnify Casio products
Advanced teachers
data
management
We centralized the 10 different forms present on the site in a single place inside the Back-Office to allow Casio to process these contacts more easily.
9 transactional emails have been developed and are sent automatically when actions are performed on the website or from the Back-Office. Some forms were also connected to the Salesforce interface, as requested by the Japanese group.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.