To build up
with teachers Casio
- UX Design
- Art Direction
- HTML integration
- WordPress development
- Salesforce interface
- Adapted to SEO & RGPD regulations
Dedicated to secondary and higher education, Casio Education offers a large range of calculators. They’re the leaders in France and in Belgium, with more than 80% of market shares. Now the company has to adapt to new school programs and familiarize their clients with algorithmics and programming in Python language. Prescription through teachers is a major issue in this new context.
How to attract teachers and build up connections with this strategic target over time?
- 01. A graphic identity reminiscent of the mathematics universe.
- 02. A concept that sports tailored content for teachers.
- 03. Particular attention paid to the product pages.
- 04. Advanced technical management of teacher-related data.
Two sites in one, released within 5 months. We have imagined a common structure for the French and Belgian markets, even though they have different product catalogs and contents.
- + 86%
- + 17%
the universe of
Casio blue makes a comeback and a statement through dense flat planes, which gives a “blueprint” feel and visually refers to technical drawings.
A dedicated section in the main navigation bar
Over 60 educational resources have been put together to help teachers prepare for their lessons. A special La Tex font has been embedded to be able to publish mathematical formulas.
Immersive video loops to showcase the main features of each product
Cues taken from e-commerce websites to magnify Casio products
We centralized the 10 different forms present on the site in a single place inside the Back-Office to allow Casio to process these contacts more easily.
9 transactional emails have been developed and are sent automatically when actions are performed on the website or from the Back-Office. Some forms were also connected to the Salesforce interface, as requested by the Japanese group.
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.