Board for
a world tour of customs

Board for
a world tour of customs

What we create.
Project type
  • Campaign and digital activation
  • Website
  • Services
  • Art Direction
  • Copywriting
  • Identité
  • WordPress development
  • UX Design
  • CSS Design Awards Site of the Day
  • FWA Site of the Day

The brief
To celebrate the new year, Bien-Fondé agency would like to spread happiness to all its partners by inviting them taking part to a world tour of customs. This online greeting card takes users to a brand new destination: the year 2023!

The challenge

How to create an original greeting card that invites participants travelling to a new year, from home?

Our answer

  1. 01. The launch of a dedicated website: Year We Go 2023
  2. 02. The creation of associated illustrations
  3. 03. The design of interactive mini-games

The development of a dedicated website

To make this greeting card alive, the agency imagined, especially for the occasion, an online concept, named Year We Go 2023. This evocative naming is an invitation to travel in the new year.



And what better way to start it than to discover new horizons? Thus, Bien-Fondé agency takes his partners for a world tour of customs on this dedicated website.

For this trip, a whole itinerary has been imagined. From the beginning of the experience, an interactive mechanism is proposed: rotate a world map to land on a mystery destination.



<span style=”font-weight: 400;”>The participant then discovers a first country, in which he is invited to realize the associated habit.</span>


The creation
of associated illustrations

For a guaranteed disorienting experience, the creative team has designed a graphic universe specific to each destination.

A series of illustrations designed to take participants on a journey to the four corners of the globe: Spain, New Zealand, Philippines and Denmark. Symbolic and cultural references which take the form of stamped stamps.



To extend the offline experience, the agency printed some illustrations to create personalized stamps for the partners. Thus, they received in their mailboxes a nice greeting card, expressly designed to share with them a maximum of good vibes at the beginning of the year.


The conception
of interactive mini-games

To start the game, the participants are invited to complete four mini-challenges related to the customs of the countries.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.


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