Involve the teaching community in a unique activation
Project type
- Campaign and digital activation
project_single.types_business.label
- Large Enterprises
- Listed Company
Sectors
expertises
- Copywriting
- UX Design
- Art Direction
- Creative Development
The brief
For the launch of two new calculators, the iconic Casio brand wanted to develop a memorable digital activation for a community of teachers. This teasing phase is a real highlight for the brand. To meet this challenge, the Bien-Fondé agency helped transform the product launch into an exciting scientific adventure.
The challenge
How do you create awareness and commitment around the release of an educational product aimed at a target group of teachers ?
Our answer:
- 01. Activation in the form of a logbook
- 02. An event site punctuated by episodes
- 03. An entertaining graphic universe
- +3500 participants
- +2min with an average commitment duration
- 5 episodes rolled out over two months
Congratulations on the implementation of these creative projects. We are delighted with the work we have accomplished together, and I thank you for being so flexible and responsive throughout all phases of the project.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.