Offer a digital
assistant to
Monde Dior
seminar guests

Offer a digital
assistant to
Monde Dior
seminar guests
Christian Dior
What we create.
Project type
  • Mobile App
  • Brand Content
  • Luxury
  • UX Design
  • HTML integration
  • Art Direction

The brief

For 4 days, Dior teams from around the world gather in Paris for an extraordinary seminar: Dream In Dior. A prestigious annual event of the utmost importance for the luxury House. To bring this event to life digitally and immersively for over 600 guests, the Bien-Fondé agency developed a mobile application to accompany them throughout the seminar.

The challenge

How do you create an event application that offers a personalized experience for each guest at the Maison’s annual seminar?

Our answer

  1. 01. A personal assistant at your fingertips
  2. 02. Modules for interaction during the seminar
  3. 03. Native push notifications

A personal assistant
at your fingertips

For Maison Dior, the agency designed a downloadable application to guide guests through the event. Once users' details have been verified, the interface offers them a totally personalized, confidential and secure digital experience.

They can find all the details of their stay: important contacts, hotel locations, seminar and workshop venues, dress code information, etc. To facilitate visualization of all meeting points, we integrate an interactive map personalized for each guest.

Users can also browse the seminar program via a timeline of each day: schedules and events, travel, speakers and all practical information.


Modules for live interaction

During the various plenary sessions organized as part of the seminar, participants can interact via the app to ask questions of the speakers live. In this way, the agency puts the user at the heart of the process, enabling them to have their say.

Workshop sessions are also scheduled to solicit input from La Maison teams on a variety of subjects. To ensure that these workshops run smoothly, the application is used as a digital support to answer a series of questions. The facilitator can then collect the various answers from participants. At the end of the session, a digital leaderboard displays the results of all the teams' votes.

And to increase engagement around the event, participants can share/liket photos and videos on a common feed and exchange via an in-app messaging system.


Native push

To make the event a truly individual experience, the application developed by Bien-Fondé sends notifications directly to each participant's smartphone. An important visit? A reminder? The interface alerts Dior teams so they don't miss a single event.

This PWA sends native push notifications, managed by the user’s smartphone operating system. They are received and visible on the phone even when the application is closed. A practical feature that greatly facilitates event organization.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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