Dior by Starck :
unprecedented event

Dior by Starck :
unprecedented event
What we create.
Project type
  • Interactive installation
  • User experience
  • Luxury
  • Art
  • UX Design
  • WordPress development
  • HTML integration
  • FWA Site of the Day
  • CSS Design Awards Site of the Day

The brief

For the past few years, Christian Dior has participated in the Salone Del Mobile in Milan, notably with high-profile collaborations with designer Philippe Starck. On the occasion of these annual events, Dior renews its trust and entrusts the agency with the online part of the exhibitions dedicated to the artist’s creations.

In this context, Dior contacted the agency to realize the online part of this exhibition.

The mission

How to offer to visitors a 100% digital and original device during an event that is as impeccable from a logistical point of view as from an experiential point of view?  

Our answer

  1. 01. A reservation module offered to visitors to prepare their visit
  2. 02. An exclusive mini-site for an extended experience 
  3. 03. An online device that is the fruit of a renewed trust with Dior
  • 55K visitors to the website in 12 days
  • 1m47s of average time per visit
  • 18k reserved places via the website

A 100% digital

A few weeks before the event, a pre-booking module is open to Internet users to reserve a place to attend the exhibition.
Pré-réservation pour l'exposition

A reminder system has also been developed for the occasion, a real memo for the user and a guarantee that the available slots will be filled by the organizer.


Extend the experience

Once scanned at the entrance of the exhibition, the invitation will automatically send an SMS containing exclusive content about the exhibition.
Scenography of the exhibition and a mock-up of the app
scenography de l'exposition

In the program of the 2023 edition, the designer presents his collection of chairs inspired by the Louis XVI Medallion model with a scenography, increased via our interactive and playful mini-site.

This year, we have improved the animation cursor even further by using the webgl. Thus, the user can manipulate the chair in 3D directly in his browser. This immersive interface directly echoes the theme of the show: the rotation and the floating of elements.


A sustainable collaboration between
the House of Dior and Bien-Fondé

Each year, Dior asks the agency to design online devices for its physical events (exhibitions, fashion shows, trade shows). During the last edition of the Salone Del Mobile, Bien-Fondé had already been asked to digitalize the paths proposed to visitors, before, during and after the exhibition.
Certificats_Awards_DiorByStarck, Awwwards, FWA, CssDesignAwards, Site Of The Day, SOTD


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.


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