Drawing the lines
of the future world
of work

Drawing the lines
of the future world
of work

What we create.
Project type
  • Website
  • Identity & Branding
  • Services
  • UX Design
  • Art Direction
  • Motion design
  • Identité

The brief

Within the context of a call for tenders launched by Factory, the leader in the design and layout of living and working spaces, the Bien-Fondé agency proposed to redesign a new website and a colorful graphic identity. 

the challenge

How do we create a digital brand identity that reflects the vision of a bold agency specializing in workspace design?

Our response

  1. 01.A first graphic universe with a futuristic look
  2. 02.A second track based on the notion of increase
  3. 03.Artistic biases declined on the website

A first graphic universe
with a resolutely futuristic look

For this first track, our creative team wanted to propose a living and vibrant identity that cuts, splits and multiplies. This concept is based on one element: the F factor. A logo, animated by a powerful blue and a moving typography, which embodies the perfect alliance between Factory and futuristic.

This first universe is adorned with a strong symbol, the star. Added at the end of the logo and in superscript, it refers to multiplication, to proliferation. It also corresponds to the asterisk symbol, meaning that the dialogue continues, that Factory has an infinite number of things to express.

In addition, a monogram was designed to complement the logo and embody the notion of movement and construction that is unique to the agency. Like a flag, this strong emblem represents the five branches of expertise and constitutes the F of Factory in a subtle way.


A second graphic track based on the notion of augmentation

This second proposal is inspired by Factory's strategic vision: the desire to create "augmented" offices.

The agency then oriented its thinking towards warmer and more human colors with a red logo that plays with the volume of the space. Thus, this logo can come to life and be animated to be declined in several dimensions.

This letter F, proudly displayed in perspective, becomes the figurehead of Factory. It characterizes strength and the future. It can be used as a monogram or on social networks to embody a committed and daring personality.


Artistic biases declined on the website.

At the same time, we take care to create accessible, funnel-shaped paths with well-defined goals to maximize conversion: contact forms, newsletter registration, landing page. This dual objective allows us to affirm Factory's personality and generate leads at the same time.

Through the two creative tracks presented, we wanted a site in the air of time, which plays on the verticality and horizontality of scroll, with an original composition. All the pages are designed to highlight Factory’s know-how and skills: from the homepage to the team page, including the completed projects.

The idea is to bring life, motion and illustrate the boldness that defines the agency of workspace design. 


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.