Create an unprecedented
100% virtual
rural event

Create an unprecedented
100% virtual
rural event
Fédération des syndicats d’exploitants agricoles
What we create.
Project type
  • Campaign and digital activation
  • Mobile App
  • Social media
Sectors
  • Association
Skills
  • Copywriting
  • Social media management
  • UX Design
  • Art Direction
  • HTML integration

The briefing

On the occasion of the regional elections and in a health context that is not very favorable to the organization of gatherings, we have created the first 100% virtual rural event in order to let citizens express themselves on societal issues related to the countryside (education, transport , health…).

The mission

How to recreate the conditions of a protest and give a voice to “online” protesters?

Our solutions

  1. 01. Recreate the conditions of live #LibertéRuralité
  2. 02. Mobile use, up to 500k connections / second
  3. 03. A team mobilized throughout the day
  • 380k attendees
  • 16k claims
  • 50 messages posted per minute

A countdown was posted a few days before the event to arouse the interest of public opinion and the press. On D-Day, a virtual curtain raiser made it possible to unveil videos of representatives and field interviews playing on the conditions of a committed speech.

01.

Recreating live conditions #LibertéRuralité


Internet users were able to post their demands online; both on the site and also on twitter with the hashtag #LibertéRuralité

A multi-platform and social media engagement, to which was added a counter of “live” participants, undoubtedly intensified the mobilization of the demonstrators on D-Day.


02.

Mobile use, up to
500k connections / second


Massively connected on their smartphones, mobile users were able to easily access the site during the day of the event, with a technical architecture designed to withstand connection peaks of up to 500k requests per second.

03.

A mobilized team throughout the day

More than 3 moderators guaranteed the success of the operation, to manage the 50 claims per minute posted during the height of the event. A technical on-call service has also been put in place to monitor connections at national level.

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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