Imagining an identity
that invests in the future of energy

Imagining an identity
that invests in the future of energy
What we create.
Project type
  • Website
  • Identity & Branding
  • Services
  • Identité
  • Art Direction
  • WordPress development
  • UX Design

The brief
As a fund manager, HY24 aims to become the leading investor in the global hydrogen ecosystem. To achieve this goal, the company wants to develop a website to match its ambition, while giving itself a bolder, more modern identity.This case study highlights the work carried out by the agency in response to HY24’s call for tenders on this subject.

The challenge

How do you create an agile, creative website that meets the needs of different target audiences, while embodying HY24’s forward-thinking mission?

Our answer

  1. 01. A visual trail symbolizing an entire ecosystem
  2. 02. An innovative track based on low-tech design
  3. 03. Fluid pathways to encourage action

A visual trail symbolizing
an entire ecosystem

Inspired by the HY24 logo, this first track highlights the hybrid and collective nature of the company by creating a strong, differentiating visual element.

In particular, it symbolizes the notion of exchange, with its seamless curves that cross and meet.

This symbol becomes the common thread throughout the site, with two dominant colors: dark blue representing the confidence of HY24’s investors and customers, and turquoise green representing a clean, renewable energy source. We add a few gradations to create a coherent visual language.


An innovative track based on low-tech design

The agency proposes a second, radically different creative direction, but one that makes sense: the design of a sober, eco-responsible site. The elements are designed to minimize the site's weight, notably with a minimalist design and lightweight html and css files.

For visuals that are high in personality, but low in carbon, we opt for a unique graphic treatment: halftone. This involves converting photographs into images composed of an infinite number of points. This effectively optimizes the weight of resources on the site.


Fluid pathways to encourage action.

Designed as a funnel, the site's tree structure gives access to dedicated spaces for each target visitor. A mega-menu has been added to provide a clear overview of all content in each category.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.