Offer an immersive, tailor-made web app in-store
- Website
- Interactive installation
- Retail
- UX Design
- WordPress development
- Adapted to SEO & RGPD regulations
The briefing
The iconic 30 Montaigne – a symbol of Parisian elegance for 75 years – reopened its doors on 6 March 2022, after over two years of renovation.
In this context, Dior called on the agency to offer its international clientele an experience inspired by social networks, in line with its digital practices.
The mission
How to offer an enriched online experience to store visitors?
Our answer
- 01. An application designed as a social network
- 02. Personalised and enriched visitor journeys through in-store experiences
- 03. A mobile first device
An application designed as a social network
Intuitive navigation, swiping, stories, video portraits, podcasts and interactive content, the web app plays with the codes of social networks to offer visitors a digital and immersive journey.
We have developed a navigation system that is both fluid, thanks to the “Swipe”, and addictive with the infinite “Scroll”. A way of encouraging visitors to continue their visit and discover new content.
Personalised and enriched visitor journeys through in-store experiences
Designed to offer a complementary experience to the visit, the web app accompanies the customer in the discovery of the place so that the visit goes smoothly. For example, content is offered to the mobile user according to the time available for the visit.
To accompany the exploration of the shop, QR codes are also available to provide additional information on the works and furniture present in the store, the history of the place or about Christian Dior himself.
A mobile first device
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.