Taking
the right route
to get around online
online
the right route
to get around online
online Transports de l'Agglomération Grenobloise
- Mobile App
- Product interface
- Website
- Transports
- UX Design
- Art Direction
- Interface produit
The brief
As part of the development of its “Pass’ Mobilités” offer, the Grenoble metropolitan authority is looking to define a new, more ergonomic UX/UI path to facilitate the purchasing experience and ticket validation for users of the platform. With the Airweb development agency, Bien-Fondé was asked to rework the stages of the journey on mobile and desktop.
The challenge
How can we digitize the purchase and validation of transport tickets, offering a simpler, smoother experience for all users?
Our answer
- 01. A rethought UX design to facilitate the e-boutique shopping experience
- 02. QR codes to facilitate ticket validation
A redesigned user experience to streamline the e-boutique shopping experience
When it comes to public transport, the act of purchasing is often done in a hurry. To avoid stressful situations for users, it’s essential to offer them a fluid, fast, mobile-first experience.
With this objective in mind, the agency conceived and designed over a hundred screens, in both mobile and desktop versions: from registration, to the presentation of the range of fares, via the transaction, right through to obtaining the ticket. Complex functionalities such as multi-network, child management and multi-profile have also been integrated into this new “Pass’ Mobilités” interface.
![](https://www.bien-fonde.com/wp-content/uploads/2023/02/group-57-scaled.jpg)
The introduction of QR codes to make it easier to validate tickets.
![](https://www.bien-fonde.com/wp-content/uploads/2023/02/group-54-scaled.jpg)
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.