the right route
to get around online

the right route
to get around online
Transports de l'Agglomération Grenobloise
What we create.
Project type
  • Mobile App
  • Product interface
  • Website
  • Transports
  • UX Design
  • Art Direction
  • Interface produit

The brief

As part of the development of its “Pass’ Mobilités” offer, the Grenoble metropolitan authority is looking to define a new, more ergonomic UX/UI path to facilitate the purchasing experience and ticket validation for users of the platform. With the Airweb development agency, Bien-Fondé was asked to rework the stages of the journey on mobile and desktop.

The challenge

How can we digitize the purchase and validation of transport tickets, offering a simpler, smoother experience for all users?

Our answer

  1. 01. A rethought UX design to facilitate the e-boutique shopping experience
  2. 02. QR codes to facilitate ticket validation

A redesigned user experience to streamline the e-boutique shopping experience

When it comes to public transport, the act of purchasing is often done in a hurry. To avoid stressful situations for users, it’s essential to offer them a fluid, fast, mobile-first experience.

With this objective in mind, the agency conceived and designed over a hundred screens, in both mobile and desktop versions: from registration, to the presentation of the range of fares, via the transaction, right through to obtaining the ticket. Complex functionalities such as multi-network, child management and multi-profile have also been integrated into this new “Pass’ Mobilités” interface.


The introduction of QR codes to make it easier to validate tickets.

To fully digitize the user experience, the agency provides a QR code to be scanned on public transport to facilitate ticket validation. Beyond the obvious ecological benefits, this solution enables passengers to scan the QR code presented at the entrance to the public transport system in a single gesture, while on the move. This QR code then activates validation directly on the platform. In this way, passengers can keep track of all their journeys in their "wallet", for example, the number of journeys to be made on a ticket.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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