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The presence of a brand today goes beyond the simple existence of advertising and sales. It is indeed crucial to develop around your brand platform and your different digital entities, a galaxy of content that will be just as many vectors of image improvement and conversion.
This brand content requires not only a mastery of your brand and your core businesses, but also a certain creative power that will propel this content at the best times and on the most appropriate channels.
Articles, white papers, infographics, web-documentaries, content intended exclusively for your social networks … The diversity of branded content has no limits in your imagination. Far from being incidental content, they are all at the service of your brand, sometimes spokespersons for your values or illustrating your customer benefits.
To create them, we can either start from existing content and give them more scope or we can proceed ex-nihilo from the editorial charter to production, without forgetting an editorial schedule to help you unfold these contents in a coherent timing.