Hatching the most

of the year

Hatching the most

of the year
What we create.
Project type
  • Campaign and digital activation
  • Services
  • Art Direction
  • Identité
  • Copywriting

The brief
For the New Year, Bien-Fondé wishes the best to each of its contacts through a greeting card that takes the form of a creative collaboration which then extends into real life.
The challenge
How to create a personalized experience that leaves a lasting impression?
Our answer

  1. 01. Create an immersive and customized greeting card
  2. 02. Enrich it by sending original and authentic gifts

A experience creative with finesse

In a few questions, the agency invites visitors to imagine online a floral composition that reflects their communication desires for 2022. At the end of the experience, a beautiful bouquet appears on the screen, with each type of flower representing one of the visitor's wishes, which he or she can share with his or her network.

A concept
that comes to life

To thank our customers and to continue to make beautiful ideas bloom together in 2022, we sent them a personalized plant. The label includes the values corresponding to their choice of plants at the time of their digital journey. These pillars set the course for the new year.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

Bien Fondé agency pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, complies with law n ° 78-17 of January 6, 1978 amended relating to data processing, files and freedoms as well as Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their retention period is limited to 13 months from the date of collection. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.