Designing a unified
communication ecosystem
and simplified
- Identity & Branding
- Website
- Brand Content
- Editorial strategy
- Services
- Strategic planning
- Copywriting
- UX Design
- Art Direction
- WordPress development
The brief
M6+, the M6 group’s enhanced replay offering, wanted to strengthen its digital presence across all communication channels. The objective: to ensure maximum visibility of the offering through high-impact visuals, designed for all formats and platforms. We were commissioned to design these visuals, and to support in-house teams in empowering their creative production.
The challenge
How could we deploy consistent, optimized visuals on a large scale, from mobile to TV screens, while providing M6+’s in-house teams with a simple system for managing content on a daily basis?
?
Our answer
- 01. Multi-platform design of PAID visuals
- 02.creation of a visual kit for Stores & CTV
- 03.development of an automated Figma template system
Creation of visuals for PAID (sponsored) campaigns
- Meta (Instagram & Facebook): Reels, Stories, and square posts formats
- Snapchat: vertical Story format
- Google Ads: display formats compatible with Google standards
Each visual has been designed to maximize the impact of the message, while respecting the M6+ graphic universe.
These insights enabled us to refine our proposal and design appropriate page templates to ensure a fluid and consistent user experience.
Visuals for Stores, including CTV platforms (Connected TV)
At the same time, we produced specific visuals for CTV platforms: Apple TV, Android TV, Amazon Fire TV, LG TV, Samsung Smart TV …
Each variation has been calibrated to offer a strong visual continuity adapted to the immersive formats of connected TV.
Setting up an automated Figma template system
- Each template covers all formats (Paid, Stores, CTV)
- Modules are intuitive and easy to edit (visuals, texts, logos)
- Thanks to automation (auto-layout, components, constraints, etc.), variations are generated automatically.
- Export all campaign assets with a single click
This system has enabled M6+ to streamline its processes, improve responsiveness and ensure graphic consistency across all its digital campaigns.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.