Creative and independent digital agency based in Paris
Bien-Fondé was born from a deep desire to return to essential values.
We claim a new agency model, guided by the desire not to do more, but to do well. We as much ensure the quality of execution as the relevance of the solution.

-68.12°O
Hard as a rock
Our belief is that conviction, know-how and will are what will ensure the trust that you and consequently your clients, can give us.
116.61°E
Light as the wind
We think and act on your behalf. We walk on your side. Our expertise is only measured by the accuracy of its realization. Subtle, our presence is nonetheless a powerful ally.
-70.90°O
Fiery as flames
With contents and productions being more and more alike, passion and creativity are key to uniqueness. That’s the kind of heat source you need to warm up your projects.
149.03°E
Swift as the sea
Your context is unique. The currents and constraints drive you towards a flexible, attentive and transparent partner. We’ll keep it fresh and always up to your requirements.
About the agency
Based in Paris, our human-sized team is made up of a group of passionate experts who share the same vision of work. The agency has won several prestigious distinctions such as FWA, Awwwards or CSS Design Awards.


We refine your online presence, by providing detail-attentive meaning to your content. Our drive leads us to realize your projects with accuracy. Discover our expertise in identity & branding, website & user experience, brand content, marketing campaigns, social media, motion design, technologies & innovation.
Our expertise
We refine your online presence, by providing detail-attentive meaning to your content. Our drive leads us to realize your projects with accuracy. Discover our expertise in identity & branding, website & user experience, brand content, marketing campaigns, social media, motion design, technologies & innovation.