Making a new
mobility offer
irresistible

Making a new
mobility offer
irresistible
What we create.
Project type
  • Identity & Branding
  • Website
  • Brand Content
  • Editorial strategy
Skills
  • Strategic planning
  • Copywriting
  • UX Design
  • Art Direction
  • WordPress development

The brief

Rout’In is a joint venture between TotalEnergies Marketing France and RATP Smart Systems, offering an innovative solution to facilitate the management and adoption of home-work mobility systems by companies and their employees.


The challenge was twofold: education and commitment
We worked to make the Rout’In offer clear and easily accessible. The aim was not only to explain how the scheme worked, but also to convince companies of its usefulness and relevance to today’s mobility challenges. We also paid particular attention to the brand’s image, to make it attractive and engaging for users.

The challenge

How could Rout’In’s offer be promoted through high-impact media to facilitate its adoption?

Our solution

  1. 01. An editorial posture to stand out
  2. 02. A convincing website
Discover the site
01.

A unique editorial stance

To affirm Rout'In's uniqueness in the home-to-work mobility market, we have defined a strong editorial stance: embodying freedom.

Both educational and inspiring, this approach promotes an innovative, easy-to-use and concretely useful solution. Rout’In has positioned itself as a catalyst for liberated, sustainable and fluid mobility, offering companies and their employees greater autonomy on a daily basis, without friction or complexity.

With this in mind, we also rewrote all the website’s content to align the brand’s discourse with this new editorial identity.

02.

A clear and attractive platform

We created a website with a clean, modern design, offering fluid, intuitive navigation. Interactive elements were integrated to help users discover the functionalities and understand the impact of the system on home-work mobility management.

The site also plays a key role in converting visitors into leads via :

– Clear call-to-actions to encourage people to get in touch and request a demonstration.
 – a detailed FAQ to answer common questions from employers and employees
 – a blog and resources for further reflection on home-work mobility, also optimized in terms of SEO and GEO to generate content that is both relevant and easily accessible by users.

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

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