the performance
and innovation
of the payroll leader

the performance
and innovation
of the payroll leader

What we create.
Project type
  • Identity & Branding
  • Website
  • Brand Content
  • Editorial strategy
  • Services
  • Technology
  • Strategic planning
  • Copywriting
  • UX Design
  • Art Direction
  • Motion design
  • WordPress development

The brief

Since 2013, Silae has been building innovative digital solutions to simplify payroll and HR management. After several acquisitions, the company called on the agency to build a new marketing strategy to consolidate its position as a market leader. 

The challenge

How to reflect the innovative and human character of a growing company, in the framework of an online and offline development strategy ?

Our answer

  1. 01. A brand platform to position itself
  2. 02. A new branding for better communication
  3. 03. A global marketing strategy for conversion


This launch illustrates and highlights all the qualities that you have deployed with us: listening, creativity, patience, discipline, and always being in a good mood and with a smile. You were able to put words to our values, review our charter, and channel our multiple feedbacks and our ever-changing offers.

Our general manager was impressed by the home and its moving video. Our partners find the motion designs short and clear and the navigation very fluid and allowing them to find information quickly.
Cécile MANA, VP Partners Marketing at Silae

A brand platform
to position itself

To improve Silae's positioning in their market, we conducted a series of interviews with the members of the Comex and the management teams to co-construct a brand platform.

The redaction of this reference support explicitly translates the personality of the company through its missions, values and ambitions.




And to embody the new value proposition, a brand signature, based on the functional and emotional benefits of the Silae offer, has been designed.


A new branding to better express yourself

To bring this personality alive, we designed a strong universe and a memorable identity, creating custom graphic assets.

To reflect the social and innovative nature of Silae, we redesigned the charter, creating embodied visuals and designing geometric shapes and illustrations for a more dynamic look.

Additionally, to offer more autonomy to Silae, we have designed the pages by thinking in independent modules.


With this modular system, Silae can create landing pages as needed and manage their marketing campaigns more easily. 


A comprehensive marketing strategy to convert

After the creation of a new graphic charter, we developed specific communication tools for Silae to enhance their solutions and convert their audience more efficiently.

To begin with, we have rethought and reworked all the commercial supports used by Silae off-line: brochures distributed during trade shows, technical documentation, tutorials…

These new media had to be adapted to the new targets defined and reflect the entire Silae offer.

We also thought and imagined a set of specific contents for the online, with the creation of videos of presentation of the offers, the creation of themes of speech for the blog or the organization of webinars.

Pour atteindre nos cibles, nous avons aussi conçu différentes campagnes marketing, associées au CRM Salesforce et son module Pardot, pour l’automatisation. Des landings pages dédiées et des formulaires traqués ont également été mis en place.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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