Giving a clear voice
for a data-driven
data-driven software
- Identity & Branding
- Website
- Finance
- Technology
- Strategic planning
- Copywriting
- UX Design
- Art Direction
- WordPress development
The brief
SixthFin, a software publisher specializing in auditing, control and accounting investigation, was looking for a showcase site to match its ambitions. Previously focused on its Geoficiency offering via a dedicated site, the brand is evolving towards a more global platform, soon to include a second solution, Closing. The aim: to assert SixthFin’s identity, reinforce its credibility in a demanding B2B market, generate qualified leads, and lay the foundations for international expansion.
The challenge
How to offer a clear, reassuring and engaging experience?
Our answer
- 01. Structuring a territory of identity expression
- 02. Creation of a clear, expert digital identity
- 03. Complete redesign of showcase site, SEO optimization and performance
Creating a territory to express
identity
A clearly expressed benefit: SixthFin doesn’t just automate processes or make them more reliable, it enables management to steer with serenity, decide with confidence, and guide with clarity.
An editorial tone focused on transformation: each message promotes the idea of a structured, fluid and intelligent system, which frees finance functions from complexity and empowers them to act.
An embodiment of the “sixth sense”: through precise, controlled and never abstract writing, the messages convey SixthFin’s ability to anticipate, enlighten and guide.
Expert, technological and reassuring design
Use of sober but distinctive color codes
Integration of technical visuals(schematics, functional illustrations)
Discreet animation to suggest technological performance without compromising legibility
A high-performance, scalable and conversion-oriented site
A clear path, organized by need or solution (audit, closing accounts, tax control), making it easy to get in touch or request a demonstration.
Bilingual site from launch (FR / EN), with blocks for future content (webinars, white papers, blog, customer reviews, newsletter) anticipated, for easy integration at no extra cost.
This project has enabled SixthFin to enter a new phase in its digital development, with a consolidated brand image, a solid technical base, and a site designed to convert B2B visitors into qualified leads.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.