Branding and Identity
Agency
Our branding and identity agency supports brands in creating a strong, coherent, and memorable image. From brand strategy and platform definition to visual identity, we design unique worlds that reflect your values and set you apart in your market.
The brand platform is the strategic foundation that defines your company’s DNA, mission, values, and vision (brand strategy). Our agency supports you in building a clear and distinctive narrative to assert your market positioning and give strong direction to all your communication efforts — both online and offline.
This document is then formalized into a concrete deliverable: a brand book — the foundational reference for your brand identity.
Choosing your brand name is crucial for its success. It should be memorable, reflect your identity, and convey your promise. We leverage our expertise to create impactful names that are meaningful and aligned with your brand universe.
Our goal is to help you leave a lasting impression on your clients and stand out from the competition with a strong and distinctive identity. Trust our agency to find the perfect name that fully embodies the essence of your brand.
An effective logo is much more than just an image — it’s the face of your brand, a recognizable symbol that instantly communicates its identity and values. Our branding agency works to create unique, modern, and timeless logos that captivate your audience and strengthen your company’s image, across both print and digital.
From the very first design stage, every detail is considered to ensure visual consistency across all your communication materials, whether it’s elegant business cards or striking digital content and campaigns. Entrust us with your logo design and be confident that you’re investing in a strong and impactful visual identity.
Your visual identity is the first impression your clients will have of your brand, which is why it’s crucial to ensure it is carefully crafted and consistent across all your communication materials. Our team of graphic designers works to create a bespoke style guide that perfectly reflects your values, universe, and story.
Our design agency works closely with you to select the colors, typography, and iconography that best represent your brand, ensuring these elements are applied harmoniously across all your print and digital materials. With a strong visual identity and recognizable design, you can stand out from the competition and strengthen your brand’s recognition.
The editorial strategy guides how you communicate with your audiences in the creation of all your brand content.
We work with you to define a tone, style, and editorial line tailored to your target audiences and communication channels, in order to enhance your brand’s consistency and impact.
At Bien-Fondé, we approach every branding project with our proven method:
✔ Strategic Analysis: Market research, competitive benchmarking, and precise definition of your brand positioning.
✔ Brand Platform Creation: Formalizing your vision, mission, values, and brand promise.
✔ Creative Design: Crafting your visual identity, logo, style guide, and editorial universe.
✔ Deployment: Ensuring consistency across all print and digital touchpoints.
Our Strengths:
Multidisciplinary expertise (strategy, design, content, marketing).
Tailored approach for unique brand identities.
Creative team recognized for innovation, based in Paris.
A design agency in France guiding your branding from A to Z
Our role goes beyond creation: our brand agency supports you in activating and evolving your brand over time.
✔ Co-Creation: Participatory workshops with your teams, online, in Paris, or anywhere in France.
✔ Experience: Over 500 brands supported.
✔ Client Testimonial:
“Remarkable work by Bien-Fondé — the team brought our vision to life and perfectly translated our company’s identity.”
Jérôme Dubrana – Managing Partner, Norea
Branding is the art of creating, developing, and managing a brand’s image to make it recognizable, memorable, and distinctive. It encompasses brand strategy (vision, mission, values), positioning, personality, and communication tone. Far more than just a logo or style guide, branding defines how a company communicates with its audience and builds a lasting emotional connection. An effective branding strategy helps increase brand awareness, foster customer loyalty, and stand out from the competition.
On average, creating a brand identity takes between 6 and 12 weeks, depending on the project’s complexity and the number of deliverables (brand platform, logo, style guide, editorial strategy).
To create effective branding, it is essential to follow several steps:
Analysis and Audit: Study the market, competitors, and the current perception of the brand.
Brand Strategy or Platform Definition: Define the mission, vision, values, positioning, and personality.
Visual Identity Creation: Design the logo, typography, colors, style guide, and visual universe.
Application Across All Channels: Implement the identity on your website, social media, marketing, and advertising materials.
Deployment and Communication: Launch actions to promote the new brand image.
Monitoring and Adjustments: Analyze feedback and optimize the strategy.
Our Paris-based branding agency supports clients at every step to ensure consistency and impact.
To create effective branding, it is essential to follow several steps:
Analysis and Audit: Study the market, competitors, and current brand perception.
Brand Strategy or Platform Definition: Define your mission, vision, values, positioning, and personality.
Visual Identity Creation: Design your logo, typography, colors, style guide, and visual universe.
Application Across All Channels: Implement your identity on your website, social media, marketing, and advertising materials.
Deployment and Communication: Launch initiatives to showcase your new brand image.
Monitoring and Adjustments: Analyze feedback and optimize the strategy.
Our Paris-based branding agency supports clients at every step to ensure consistency and impact.
Une agence branding comme Bien-Fondé va bien au-delà de la simple création graphique. Là où une agence graphique conçoit des supports visuels, Bien-Fondé construit une stratégie de marque globale, du positionnement à l’identité visuelle, en passant par le ton, le discours et la cohérence sur tous les points de contact.
As a graphic design company specialized in branding, Bien-Fondé combines creativity and strategy to craft strong, memorable, and consistent brand identities. Our designers and strategists work hand in hand to translate your brand’s values into a powerful visual and narrative universe.
A visual communication agency focuses on creating graphic materials (posters, banners, brand guidelines, etc.). Bien-Fondé, as a branding agency, defines the brand platform and ensures the consistency of all messages and visuals. This holistic vision strengthens your brand’s recognition and perceived value.
At Bien-Fondé, our graphic design agency puts meaning first. Every creation is grounded in strategic thinking — from typography choices and color palettes to art direction and storytelling. This holistic approach ensures lasting, distinctive visual identities that align seamlessly with your brand’s ambitions.
