Imagine
an interactive
experience

Imagine
an interactive
experience
Maison Gainsbourg
What we create.
Project type
  • Interactive installation
  • User experience
Skills
  • Art Direction
  • Copywriting

The brief

La Maison Gainsbourg, a cultural institution dedicated to Serge Gainsbourg, opened in September 2023, and called on the SuperBien agency to design its museum. The aim was to design an interactive device that would allow the public to explore the artist’s world in a fun and original way.

The challenge

How can we offer visitors an immersive, intuitive experience that enhances the richness and diversity of Serge Gainsbourg’s work, while fitting harmoniously into the museum’s itinerary?

Our solution

  1. 01. A monumental, tactile interactive fresco
  2. 02. A unique digital experience
01.

A monumental, tactile interactive fresco

Conceived as a work of art in its own right, this multi-screen installation lets visitors explore the world of Serge Gainsbourg at their fingertips.
Maison Gainsbourg - Experience Immersive

Albums, interviews, duets or soundtracks: the whole of his career unfolds in an immersive, intuitive experience.

Maison Gainsbourg - Experience Immersive
02.

A unique digital experience

A unique digital experience that extends the unique atmosphere of the Maison Gainsbourg.
Maison Gainsbourg - Experience Immersive

Conceived as a sensitive, interactive immersion, the device invites visitors to plunge into the world of Gainsbourg, extending the emotion and aesthetics of the museum through an unprecedented digital exploration.

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us