Law firm
2.0

Law firm
2.0
Realyze
What we create.
Project type
  • Branding
  • Showcase Website
Sectors
  • Services
Skills
  • UX Design
  • Art Direction
  • HTML integration
  • WordPress development
  • Adapted to SEO & RGPD regulations

The briefing

For more than 30 years, Realyze has consulted and advised its clients in Property law, Finance law, Public law and Social law. As the firm recently rebranded itself, Realyze contacted Bien Fondé in order to create its online identity, as well as its new website. The new platforms had to be able to embody the firm’ main values.

The mission

How do you transcribe the morals and the human factor of a law firm through design?

Our solutions

  1. 01. A minimalist graphic identity, which epitomizes firm’s openness
  2. 02. A photoshoot that reflects how professional and humane the team is
01.

An identity that reflects
the firm’s morals and earnestness

A minimalist artistic direction composed of solid whites and light grays was chosen to represent the law firm. This allows the information to appear clear and more efficiently.

Idea 1

We decided to play on Realyze’s “R” transparency as well as some of the titles clearness to embody the clarity of the firm’s offer. The letter works both as an identity seal and a memorable symbol.

Idea 2

Navy blue was chosen as the main color because it conveys an idea of expertise and acumen. We then added touches of gold, which mirror the firm’s premium guidance.

02.

a photo shooting to humanize the team

We worked on guidelines for a photo shoot of the team. By doing so, we had to factor both the website’s technical guidelines and the requested artistic direction. The team members all appear both very professional and yet compassionate.

Mobile

The website is also mobile responsive.

Work
together

Let us sublimate your communication challenges! We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us