Evolving the image
of Avenir Mutuelle through
the redesign of its website
of Avenir Mutuelle through
the redesign of its website
Avenir Mutuelle
- Identity & Branding
- SMEs & Mid Sized Companies
- Art Direction
- UI Design
- Logo Design
The Brief
A leading provider of health and insurance solutions for over 80 years, Avenir Mutuelle wanted to redesign its website to modernize its brand image, simplify access to its products and services, and strengthen its ability to generate leads from individuals, self-employed professionals, and businesses.
As part of its request for proposals, Bien-Fondé designed a UX/UI overhaul of Avenir Mutuelle’s website—from artistic direction to user journeys—to deliver a clearer, more human, and more effective digital experience.
The Challenge
How can we redesign a mutual insurance company’s website to better convey its approachability, facilitate access to health and protection plans, and guide each user to the right information?
Our Solution
- 01. Evolve the digital identity without losing what makes it unique
- 02. Simplify UX journeys to guide each user profile to the right offering
- 03. Give greater visibility to health and preventive care content
Evolving a digital identity without losing what makes it unique
A warmer color palette, a serif editorial typeface, and photography focused on authentic faces help create a more distinctive and personable digital identity.
Color duality also serves as a design principle that allows us to tailor our messaging to different audiences while maintaining a consistent brand experience throughout the site.
Simplify UX journeys to guide each user segment to the right offer
A strong visual hierarchy, simplified navigation, a mega menu, and direct access to quote requests and personal accounts: each UX journey is designed to reduce hesitation and make it easier for users to take action.
This structure also helps to better organize the health insurance provider’s various plans and makes them easier to understand right from the very beginning of the browsing experience.
Increase the visibility of health-relatedcontent and prevention efforts
An editorial pop-in, for example, allows you to highlight a new resource on an ad-hoc basis, while an enhanced search engine makes it easier to access offers, FAQs, guides, and editorial content.
The website thus becomes a valuable resource for information and prevention, capable of supporting both members and prospective members in their research and with their day-to-day health concerns.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.