Celebrating
30 years of an
iconic calculator
- Campaign and digital activation
- Website
- UX Design
- WordPress development
- Art Direction
THE BRIEF
Since 1992, the Casio brand accompanies a whole generation of students in their academic success thanks to its fx-92 calculator. Since its arrival on the market, it passes from hand to hand and through the times, to become even today, a must-have object in classrooms. In 2022, the famous calculator celebrates its 30th anniversary. In this context, the brand asks the agency to create a digital campaign dedicated to this anniversary year.
THE CHALLENGE
How to promote the image of this iconic calculator, through a digital activation campaign that engages and reaches today’s students, for its 30th anniversary?
OUR ANSWER
- 01. A landing page inspired by the 90’s
- 02. An online contest to engage the student community
- +13K participants
- 16K visitors
- 52% of visits on mobile
Congratulations on the implementation of these creative projects. We are delighted with the work we have accomplished together, and I thank you for being so flexible and responsive throughout all phases of the project.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.