Transform
the greeting card

into a gesture of solidarity

Transform
the greeting card

into a gesture of solidarity

What we create.
Project type
  • Campaign and digital activation
  • Website
Skills
  • UX Design
  • Strategic planning
  • Copywriting

The brief

Pure Ocean is a French NGO founded in 2017, which funds and supports innovative research projects for the protection and restoration of the ocean. It is looking to mobilize new patrons in order to continue its work. Our agency provided pro bono support for the creation of a fundraising campaign.

The challenge

How to transform the greetings card into a meaningful gesture that generates donations?

Our answer

  1. 01. A website to create your own virtual greetings card in exchange for a donation
Discover the site
01.

A website to create your own virtual greetings card in exchange for a donation

We designed a website where each patron can discover four projects supported by the NGO, each illustrated by an immersive video loop. By personalizing the message associated with the video of their choice, they generate an animated greetings card that can be shared with their network in return for a donation.
Pure Ocean Visuel du site internet

It’s a win-win situation: Pure Ocean raises funds to pursue its mission, the patron receives a solidarity greeting card in exchange for their donation, and their network enjoys an immersive experience that may, in turn, encourage them to join the movement.

Cards Impression

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

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