Finding the
best route
to get around

Finding the
best route
to get around
Transports Bordeaux Métropole
What we create.
Project type
  • Mobile App
  • Product interface
  • Website
  • Transports
  • UX Design
  • Art Direction
  • Interface produit

The brief

To facilitate the user experience on its mobility platform, known as TBM, the Bordeaux metropolis wanted to update the various UI/UX stages to make it smoother and simpler to use. Together with development agency Airweb, Bien-Fondé was asked to redefine the experience on mobile and desktop.

The challenge

How can we simplify the customer journey to provide a better online, mobile and desktop experience for travelers in the Bordeaux region?

Our answer

  1. 01.An update to optimize the online store
  2. 02. A new user account path

An update to optimize the online store.

As soon as they arrive on the TBM homepage, users can discover a purchase recommendation based on their profile and the travel period they have entered. The platform suggests the ticket best suited to their mobility needs.

Secondly, TBM’s e-boutique has been simplified so that users can access and finalize their orders in just a few steps.

In just three clicks, they can enter their contact details and other useful information, such as whether or not the selected ticket is covered by an employee pass (as part of an annual subscription), and opt for home delivery or download to their cell phone. All passengers have to do is confirm their order!


A new path for the user account

To offer users the best possible experience, the agency has also redesigned the entire "My Account" section.

Once identified, users are invited to fill in several fields to simplify all online actions, such as personal details or adding bank details 100% securely.

We have also defined additional functionalities: payment of a fine directly via the TBM account, renewal (or not) of a current pass and the addition of other travelers to manage a “family” of users within the same interface.


We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

Brief us

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