Launch the brand and digital ecosystem of an e-commerce joint venture
- Website
- Social media
- Brand Content
- Identity & Branding
- Start-up
- Art Direction
- WordPress development
- 3D Design
- Motion design
- Copywriting
- Social media management
The Brief
As a result of the joint venture between Fnac Darty and CEVA Logistics, Weavenn sought to structure its brand identity and digital ecosystem to support its launch and clarify its logistics and marketplace offerings to e-commerce stakeholders.
Bien-Fondé is supporting Weavenn with a comprehensive strategy combining branding, editorial strategy, content, social media, and the development of its digital presence.
The Challenge
How can a new joint venture build visibility and credibility in a highly competitive logistics market?
The project was also intended to:
- clarify Weavenn’s offerings and areas of expertise;
- highlight the synergies between marketplace, fulfillment, and logistics;
- design a communications ecosystem capable of supporting the brand’s growth.
Our response:
- 01. Creation of a custom brand identity and website
- 02. Production of a corporate video presenting the company
- 03. Social media communication strategy and community management
- 1m29s medium-engagement
- 100% SEO score
- 1 Community engagement for the past two years
I’m thrilled to be working with Bien Fondé—the team is professional, responsive, and dedicated to excellence. The agency successfully guided Weavenn through the creation of its website and the launch of its social media channels, delivering high-quality results in a short timeframe—all with a smile!
A Custom Brand Identity and a Website
Visually, we drew inspiration from tech giants, using a minimalist design that highlights the essentials, combined with vibrant colors and custom 3D illustrations. This approach gives the brand personality while conveying its key features.
The wave, symbolic of Weavenn’s “new wave,” is also a central element of our artistic direction. This graphic element features curves that evoke the weaving and flow found in logistics.
The new brand identity was first implemented on the corporate website showcasing the company. Completed in record time (3 weeks), 100% manageable and modular, we proposed adding subtle animations to the site to make the experience more dynamic and present the information in an interactive way.
Transitions, scroll effects…these animations align with the brand’s identity andthe narrative we’re weaving, to support the message and help users understand our offerings.
A video introducing the company
In order to reach a wide audience and meet the specific needs of our future users and employees, this video was produced in several formats and shared across various channels, such as social media.
Social Media Strategy & Community Management
We’ve created educational sessions, such as “Myths Unraveled,” where we debunk common misconceptions about e-commerce and logistics, as well as a spotlight on the month’s “hot topic” (which brands frequently use to drive sales).
At the same time, we launched an influencer program to help grow the Weavers community by inviting users to share their tips through testimonials and interviews.
A Film Shoot at the Heart of Logistics Operations
From receiving goods to storing them, including order fulfillment, shipping, and returns management, we’ve captured the various stages of the supply chain to highlight the inner workings that enable Weavenn to support e-commerce businesses on a daily basis.
We alternated between on-site footage, interviews with employees, and drone footage to highlight the company’s infrastructure, technologies, and human expertise. Special attention was paid to the diversity of the shipments handled—from small packages to bulky items—to illustrate the full range of Weavenn’s operational capabilities.
Designed to enhance the website, social media, and marketing materials, this content reinforces the brand message with concrete evidence: behind every order are teams, technologies, and a logistics operation dedicated to supporting the success of e-commerce businesses.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.