Agency

social media charter

Creating a social media charter is essential to guarantee the coherence and effectiveness of your social media communications. It defines the codes, tone, formats and rules to follow to ensure that your content perfectly reflects your brand identity.

Hnow-how.

An agency with expertise in social media guidelines

At Bien-Fondé, our role is to help companies design social media charters that are tailor-made, clear and adapted to the specificities of each platform (Instagram, LinkedIn, TikTok, Facebook, X, YouTube).

Our social media agency in Paris designs charters that become operational guides for your teams and service providers. The aim is to harmonize your communications and maximize the impact of your campaigns.

Defining tone and editorial line

We define a communication tone aligned with your values and adapted to your audiences.

Your editorial line is broken down into key messages and specific formats for each social network.

Publication rules and best practices

Each platform has its own codes. We draw up a clear, operational charter that specifies the types of content to prioritize (posts, stories, videos, carousels),

writing rules, publication frequency and good visual practices.

Graphic coherence and visual identity

A social media graphic charter guarantees a strong, recognizable identity.

We create templates and visual guidelines to ensure the consistency of your posts and reinforce the impact of your brand.

Why choose Bien-Fondé for your social media charter?

A clear, collaborative methodology

Our social media charter agency works hand in hand with your teams to create a document that is adapted to your needs, easy to apply and scalable according to your campaigns.

An agency that accompanies you on your social networks

Beyond the charter, we support our customers in operational implementation: content creation, community management, social ads and influence. Our customers appreciate :