Digital campaigns & marketing
Agency
Working with an agency specialized in digital campaigns allows you to turn your business objectives into concrete, measurable marketing actions. From digital strategy to the execution of SEA campaigns, as well as growth hacking, marketing automation, and phygital events, our mission is to design creative and high-performing solutions to maximize your visibility and generate tangible results.
Our digital campaigns agency in Paris designs multichannel solutions tailored to your targets and objectives. We combine creativity, data, and innovation to build campaigns that attract, convert, and retain your audiences.
Every effective campaign is built on a clear digital strategy aligned with your objectives. We define your personas, prioritize your channels, and craft your key messages, while implementing precise performance tracking.
This step ensures the consistency and impact of your marketing efforts.
Whether it’s a product launch, a brand awareness campaign, or a promotional operation, we design creative digital campaigns and activations.
Display banners, social media, interactive content: each action is designed to generate visibility and engagement.
Our experts manage your SEA (Search Engine Advertising) campaigns on Google Ads and other platforms.
From keyword selection to bid optimization, we implement effective paid search campaigns to drive qualified traffic and boost your conversions.
Avec une approche orientée growth hacking, nous activons des leviers innovants pour accélérer votre acquisition :
campagnes payantes, A/B testing, retargeting, optimisation des tunnels de conversion. Objectif : obtenir des résultats rapides et mesurables.
Marketing automation combined with a powerful CRM allows you to nurture prospects and retain customers.
We design automated workflows (email campaigns, lead nurturing, segmentation) to improve conversions and strengthen customer relationships.
We create digital and phygital event experiences to engage your audiences: interactive installations, digitized trade shows and conferences, and enhanced art exhibitions.
These solutions combine emotional impact with digital efficiency.
As a digital campaigns agency, we combine marketing expertise with technical mastery. Our key strengths:
A data-driven approach to optimize your investments
Creative solutions designed to stand out
Continuous monitoring with clear, actionable reporting
Measurable results in brand awareness, acquisition, and retention
At Bien-Fondé, we believe in strong partnerships. Our clients value our ability to support them over the long term, with a strategic vision and concrete actions. The result: multichannel activations that deliver measurable and sustainable ROI.
A digital strategy defines the objectives, target audiences, messages, and channels to be activated. A digital campaign is the concrete implementation of that strategy, through actions such as SEA (Search Engine Advertising), display ads, emailing, or social media campaigns.
The budget depends on your goals, duration, and chosen channels. An SEA campaign can start from a few hundred euros, while a multichannel activation or digital event may require a larger investment. We tailor our recommendations to your resources and expected ROI.
Depending on your objectives, we track different indicators: impressions, click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), open and conversion rates for email campaigns, and engagement or participation for digital events.
Absolutely. Phygital combines the best of both physical and digital experiences — for example, an in-person event live-streamed online and enhanced with interactive content. This approach allows you to reach a wider audience and improve the overall user experience.
