Our naming agency supports companies and brands in creating impactful, original, and strategic names. A brand name is more than just a word: it conveys your identity, promise, and universe. We help you find a name that leaves a lasting impression, stands out from the competition, and aligns with your overall branding strategy.
Our expertise in naming and tagline creation
Strategy and positioning
Creating an effective name begins with a deep understanding of your brand. Our branding and naming agency supports you in defining your positioning, target audience, and brand promise.
Each name proposal is carefully crafted to reflect your values and brand universe while remaining consistent with your communication strategy.
Name Creation
We craft memorable, evocative, and easy-to-pronounce names. Our approach combines creativity and methodology: brainstorming, linguistic analysis, availability checks, and audience testing.
We deliver original, impactful names tailored for both the French and international markets.
Brand tagline
A brand tagline (or baseline) is the short phrase that accompanies your name and expresses your brand promise. It plays a key role in how your identity is perceived and remembered.
Our agency helps you create a powerful tagline that aligns with your values and brand universe, and can be used consistently across all your communication channels.
Verification and Protection
A brand name must be unique and legally protectable. We check name availability with official registries and ensure they can be registered as trademarks.
Our naming agency also helps you anticipate potential issues related to trademark rights and domain names.
Extension and Storytelling
Your brand name doesn’t exist in isolation: it is integrated into your visual identity, editorial universe, and communication materials. We guide you in telling your brand’s story and creating a strong emotional connection with your audience.
Why choose Bien-Fondé Paris as your naming agency
Methodology & Strengths of Our Naming Agency
At Bien-Fondé, every naming project follows our proven methodology:
-
Strategic analysis: market study, competitor benchmark, and precise definition of your positioning.
-
Name creation: creative brainstorming, linguistic testing, and availability checks.
-
Implementation: guidance on integrating the name into your brand identity and communication materials.
Our strengths:
-
Multidisciplinary expertise in branding, design, and communication strategy.
-
Tailored approach to deliver a unique and memorable name.
-
Creative team based in Paris with extensive experience in naming for over 500 brands.
A branding and naming agency in Paris that supports you in brand creation
We go beyond proposing names: we help activate and enhance your brand.
✔ Participatory workshops to co-create the perfect name with your teams.
✔ Experience: over 500 naming projects completed.
✔ Client satisfaction: 98% of our clients continue to trust us.
Our work in naming & brand taglines
-
Creation of a telephone marketing service’s identity
- Website
- Identity & Branding
-
Create a visual for the "We Sail for the Next Generation" campaign
- Campaign and digital activation
-
Mobilize teams round an ambitious transformation plan
- Campaign and digital activation
- Identity & Branding
-
Accelerating the performance and innovation of the payroll leader
- Editorial strategy
- Website
- Brand Content
- Identity & Branding
FAQ on naming and brand & company creation
-
Brand naming is the art of creating a strategic, memorable name that aligns with your positioning. It involves market analysis, linguistic creativity, and legal availability checks. A strong brand or company name helps boost recognition and fosters an emotional connection with your customers.
-
Creating a brand name typically takes between 4 and 8 weeks, depending on the complexity of the project, the number of proposals, and the approvals required.
-
A brand name has a lasting impact on how your brand is perceived. A specialized agency provides strategic expertise, creativity, and a structured methodology to ensure a distinctive, memorable, and legally protectable name.
-
During a rebranding, it may be relevant to revisit the name if it no longer reflects your positioning, values, or brand universe. A naming agency can help assess and create the most suitable name.
-
An effective tagline should be concise, distinctive, and emotionally engaging. Our agency conducts creative workshops, presents multiple options, and tests their impact with your audience to select the most powerful one.
-
To strengthen the identity of each brand or product, a tagline is highly recommended. It creates a memorable reference point and enhances your communication across all channels.